branding
& marketing
Higher Purpose
book Your
EXPANSION call
Bridge the gap between who you are and who you want to be with vision-driven coaching & consulting
Imagine a world where you get up every day and go to work leveraging your genius and working toward your
highest vision of yourself and your business.
I don't believe in coincidences!
You found me and are here because you know you're meant for more and you know that I'm here to clear the path for you to express your greatness
As a change-agent and fellow rebel entrepreneur, you create your own path
Not one to follow trends or rules, you prefer to tap into your source to direct your life
You know deep within that you are meant for more and here you are wanting to make a difference
You've pivoted, upleveled your skills and are ready to design your best life
You know you're meant for more
monetize your purpose
you're here
to make a bigger impact
the ONLY problem is...
ThE problem is....
Thirty years ago, on stage at a personal development course, I boldly declared, "I am the clearing for people's greatness" without fully grasping its significance. For years, I channeled it into building brand awareness for lifestyle brands, from Manhattan to Montreal as a successful boutique PR agency. It wasn't until I hit a wall in midlife and paused to ask myself some pretty big life questions that I truly connected with how I could fully-express my purpose in a modern and relevant way. As a personal growth junkie, I knew I wanted to transform lives. As a fashion PR/Marketing strategist, it had to be with like-minded, established entrepreneurs. Whenever I asked the universe to help me figure things out, what showed up was me working with driven entrepreneurs who were repositioning, pivoting, and reinventing and groups, so I decided to go with it. Four years later, my clients are no longer consumer product brands—they're the creative minds behind them! I help these experts become modern mentors by tapping into their highest vision and crafting personal brands. The result is they're reinvigorated and by extension their businesses grow.
building leaders
from hustle to standing out
I've got you!
For 25 years, I ran a boutique PR/marketing agency with offices in Montreal & Toronto working with renowned companies that came to us to help keep them leading their industries by building awareness for their products and services. Today, I focus on transforming leaders.
“The first time we had a one-on-one, Giselle totally 'got me' and knew exactly how to help me clarify my brand message and position me.”
-valérie desroches
Executive COACH
valeriedesroches.com
Step Into The modern Mentor program
from a whisper to a buzz
Ready to impact ?
It comes down to:
Unlocking your genius
Clarifying your brand message
Designing a signature system
Creating strategic buzz
Through active listening, thought-provoking questions, and strategic brainstorming, we unlock your genius, cast your vision, ground your 'why', and clarify your brand purpose - creating the foundation for a leading personal brand. A well-defined vision isn't just a statement, it's the driving force that propels your business forward and inspires others to join your movement.
Unlock your genius
Pillar one
Clarify Your
message
Crafting a clear and compelling, client-centric brand story is the groundwork to marketing your business. It makes your business relevant defines a filter for your all of your brand communications. It helps you attract best-fit clients and filter out those who aren't.
pillar Two
Leverage your expertise
The key to positioning you as a leader is to differentiate you so you become the ONLY CHOICE for your ideal clients. I help you define and refine your products/services and streamline your marketing to leverage time and energy. Our goal is to package your expertise so that it's effortless for you to grow a location-free business sustainably.
Pillar three
Create strategic buzz
Leading with purpose attracts your ideal clients. Sharing your message in the right way and in the right places is critical to your success. From your brand story, we build a communications strategy that gives you the confidence and focus you need to attract and serve your ideal, high-quality clients.
pillar four
Email me to apply. I'll send you a guide to prep for a Brand Expansion Call
you apply
We get on a 45-minute call to explore your goals and see we're a good fit to work together
we brainstorm
Step into your greatness and create a brand and expanded business you love and impacts the world!
we celebrate
How it works
programs
1:1 VIP
Coaching
Genius Brand Accelerator
Prefer one-on-one guidance at your pace? Trust my 35 years of PR/Marketing expertise to decode your vision quickly and help you master your marketing. Enjoy a personalized, in-depth approach on a monthly payment plan.
Unlock your 'zone of genius' with our bespoke intimate experience tailored to bring your brand, business, and life vision to vibrant reality. Skip confusion and piecemeal tactics. Dive straight into "Hell Yes - That's Me!" empowerment in your business journey.
"I went from having a vision to launching my consultancy and signing two clients!
"Before connecting with Giselle, I was missing clarity in my business, far from my 'zone of genius'. After just one phone call, I trusted her expertise to help me uplevel my brand. Her Genius Brand Accelerator program was the exact roadmap I needed to bring my vision to life. Through 1:1 calls, monthly implementing, we crafted my vision into reality. She even helped me with my personal brand photoshoot and website! Today, 6 months later, I'm thrilled to unveil my Purpose To Profits Sales Mastery Program empowering entrepreneurs like never before!"
Paule VOISARD
Business growth strategist
VISION-PV.com
"I believe that working with you was one of the best decisions I made in 2023!
Working with Giselle through her program transformed my vision of both my businesses. With their guidance, I revamped my brand messaging and supercharged my personal brand to be market-relevant. I knew I had to emphasize the NLP coaching I do as part of the unique beauty experience I offer midlife women, but the way we did it inspired me even more. When I started, I was stuck in fear. Thanks to Giselle's coaching, I'm now more driven to grow my business to new heights!
Marie-Josée trempe,CONFIDENCE COACH MJTREMPE.com
"It wasn't about changing my colors, but rather allowing my true self to emerge."
Embarking on the "Modern Mentor" program was a revelation. While I was confident in my branding colors, I struggled to communicate the essence of my real estate brand effectively. Giselle, with her intuitive ability to uncover one's hidden strengths—those vital yet unseen aspects of ourselves—guided me through a transformative journey. Through many, joyful conversations, she helped me realize the importance of introspection and honest self-reflection in shaping my message to the world. It wasn't about changing my colors, but rather allowing my true self to emerge. As I embraced this new beginning, not only did I discover a refreshing palette for my brand, but I also uncovered diverse income avenues and a way to thrive authentically without feeling overwhelmed. Thanks to Giselle, I now stand radiant, genuine, and full of love, ready to make my mark in the real estate world.
Désirée ReaLty/Désiréerealty.com
SUCCESS STORIES
Free download!
How to have a recession-proof business
In a chaotic business world, success can be found in building this kind of business model
Have a empowering vision and know how to market it
Have a clear client-centric brand story that converts
Be positioned as a leader with a unique, in-demand and scalable offer
Have a unique converting, optimized website and social footprint
Know what you want to be known for and fall in love with marketing
Have a concept that builds buzz and positions you as a leader
By the end of
our time, you will...
BOOK your BRAND EXPANSION CALL
Shift from unfulfilling work to living your purpose
Ditch the 'I hate marketing' and fall in love with your message
Switch from 'clients who pay the bills' to clients you adore
Give up 'playing small' and step into your greatness
If you want 2025 to be the year you create a bigger impact:
Schedule a call
Become a magnetic brand