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High-Level Business & Marketing Strategies Tailored for Visionary Solopreneurs Who Want To Leverage & Lead
“Don't ask what the world needs. Ask what makes you come alive, and go do it! Because what the world needs is more people who are alive.”
- Howard Thurman
As a multi-talented expert, you’ve reached incredible milestones in career and personal growth.
But you have to admit, the relentless hustle has drained you, leaving you yearning for more depth, more time-effort freedom, and more joy.
So, you've up-skilled, started coaching, consulting and working on more remote projects.
Your pivot has been fulfilling; listening to education and transformation podcasts whenever you're driving around, learning the ins-and-outs of your profession and even mentoring others.
But, you're true calling is even more than that--you're being called to lead.
entrepreneurs/intrapreneurs/solorpreneurs
Feeling Stuck Between Success and Significance?
I know how tough the pivot can be. From narrowing your focus and finding your purpose, to choosing the right business model and mastering the tech in this fast-changing marketing world, I've been through it all myself.
I still remember standing on stage at a personal development course, declaring my newfound purpose, 'I’m the clearing for people’s greatness!'—not really knowing how to bring it to life. Over the years, I expressed it in the only way I knew how: elevating lifestyle brands and visionaries through my boutique PR agency. It was successful, but eventually it wasn't deep enough and I felt called to expand beyond fashion trends and product launches.
As we move into an era of authenticity, transparency, and purpose-driven leadership, knowing yourself deeply becomes mandatory for all marketing. Yes, we want success but we need to define that success is BEFORE we build our business by envisioning it. So, my job is to help you get clear, give you curated, high-level concepts, brainstorm it out, and help you bring your vision and purpose to life in a cohesive, relevant brand. I do that through tailored strategies that produce buzz-worthy, relevant, and stylish brands. My goal for you is to cut through the noise, make bold decisions, and build a cohesive brand and business you adore and allows you to continue evolving both personally and professionally. I'll meet you at the crossroads of spirit, strategy, and style!
Dare to Be Different
Transforming your brand
I've got you!
For over 30 years, I’ve had the honor of working with some of the most iconic brands in fashion, beauty, home décor, and lifestyle—brands that dared to dream bigger and lead their industries.
Unleashing their genuine genius through strategies that brought their vision to life quickly and authentically was the kind of PR we did: ideating brand concepts, launch strategies, and a slew of innovative tactics that transformed perception as quickly as possible.
Manifesting vision into reality is the work I’m most passionate about!
It’s what I’ve done for the world’s biggest brands, and now I’m here to help visionary leaders like you do the same.
With 30+ years in PR, I help you unlock your highest vision as a leader and brand. It’s about tapping into your potential, breaking through the ordinary, and leading from your genius. Let’s elevate your influence and shift from tactics to powerful, wisdom-driven leadership. I’m here to ignite that fire and bridge the gap from where you are to where you want to be.
“The first time we had a one-on-one, Giselle totally 'got me' and knew exactly how to help me clarify my brand message and position me.”
-valérie desroches
Executive COACH
valeriedesroches.com
Soul, Strategy & Style Leveraged
The Universal Brand Blueprint
Introducing...
It comes down to:
Spirit: Expressing your unique genius to create resonance
Strategy: Aligning strategies & systems to be relevant
Style: Being so confident, you're magnetic
The Universal Brand Blueprint is a fluid framework tailored to your business that transforms your brand from stale to strong, creating a clear identity rooted in the vision and purpose of you - its founder. With an aligned and strategic approach, it serves a niched clientele at the highest level, solving problems and making an impact through authentic, cohesive communications.
Through active listening, thought-provoking questions, and strategic brainstorming, we unlock your genius, ground your vision, and declare your 'why' creating a strong foundation for an 'in-demand' brand.
Brand Identity & Vision
Pillar one: alignment
Magnetic Message
Crafting a relevant message and designing a signature method are the keys to your uniqueness and intellectual property (IP). They don’t just position you as an expert—they make you the 'go-to' authority in your field. By taking a stand and carving out your distinct voice, you’ll captivate your audience, leaving them eager for your insights. This becomes the foundation of your brand: the reason people remember you, trust you, and seek you out.
pillar Two: magnetic
distinct Positioning
Unleashing a new vision of you through a more confident, sexy style creates a brand presence that demands attention. This is where we refresh your brand to reflect your true essence—elegant, relevant, and unmistakably YOU. When your brand speaks with this level of confidence, it not only creates buzz and gets people referring you and inviting you into growth opportunities, but it gives you the conviction you need to be more visible—sending the message that you are a leader who knows exactly who you are and where you're going.
Pillar three: relevancy
a cohesive
& enduring Presence
Launching your refreshed brand requires strategy in order to maximize the impact and create ripple effect of 'word-of-mouth' buzz. Luckily, you'll have me as your Marketing Director guiding you through continuous brainstorming meetings where we plan all the moving parts so that you can create momentum—from creating a marketing calendar to helping you get 'media-ready' for podcasts and more. My motto: keep it simple, leverage everything, act locally and think globally.
Pillar Four: visibility
Apply. I'll send you self-assessment before we get on a 15-minute Brand Expansion call
you apply
We get on a 45-minute call to explore your goals and see if we're a good fit to work together
we brainstorm
Step into your greatness—elevate your brand, optimize your business, and amplify your impact!
we celebrate
How it works
programs
Transform your vision into an actionable roadmap with space to think deeply, embody, and implement.
1:1 VIP
Coaching
Genius Brand Accelerator
Prefer one-on-one guidance at your pace? Trust my 35 years of PR/Marketing expertise to decode your vision quickly and help you master your marketing. Enjoy a personalized, in-depth approach on a monthly payment plan.
Unlock your 'zone of genius' with our bespoke intimate experience tailored to bring your brand, business, and life vision to vibrant reality. Skip confusion and piecemeal tactics. Dive straight into "Hell Yes - That's Me!" empowerment in your business journey.
"I went from having a vision to launching my consultancy and signing two clients!
Before connecting with Giselle, I was missing clarity in my business, far from my 'zone of genius'. After just one phone call, I trusted her expertise to help me uplevel my brand. Her Universal Brand Roadmap was the exact thing I needed to bring my vision to life. Through 1:1 calls, monthly implementing, we crafted my vision into reality. She even helped me with my personal brand photoshoot and website! Today, 6 months later, I'm thrilled to unveil my Purpose To Profits Sales Mastery Program empowering entrepreneurs like never before.
Paule VOISARD
Business growth strategist
VISION-PV.com
"I believe that working with you was one of the best decisions I made in 2023!
Working with Giselle through her program transformed my vision of both my businesses. With their guidance, I revamped my brand messaging and supercharged my personal brand to be market-relevant. I knew I had to emphasize the NLP coaching I do as part of the unique beauty experience I offer midlife women, but the way we did it inspired me even more. When I started, I was stuck in fear. Thanks to Giselle's coaching, I'm now more driven to grow my business to new heights!
Marie-Josée trempe,CONFIDENCE COACH MJTREMPE.com
"It wasn't about changing my colors, but rather allowing my true self to emerge."
Building a brand based on the Universal Brand Roadmap with Giselle was a revelation! While I was confident in my branding colors, I struggled to communicate the essence of my real estate brand effectively. Giselle, with her intuitive ability to uncover one's hidden strengths—those vital yet unseen aspects of ourselves—guided me through a transformative journey. Through many, joyful conversations, she helped me realize the importance of introspection and honest self-reflection in shaping my message to the world. It wasn't about changing my colors, but rather allowing my true self to emerge. As I embraced this new beginning, not only did I discover a refreshing palette for my brand, but I also uncovered diverse income avenues and a way to thrive authentically without feeling overwhelmed. Thanks to Giselle, I now stand radiant, genuine, and full of love, ready to make my mark in the real estate world.
Désiréetill.ca
SUCCESS STORIES
Free download!
Is Your Brand Ready to Lead?
Have an empowering vision and know how to market it
Have a clear client-centric, value-driven brand that stands out
Be positioned as a leader with a cohesive brand presence
Have a unique and highly, optimized social footprint
Know your inner purpose and be able to articulate it and iterate through your brand
Have an elegant and relevant look & feel that conveys confidence and positions you as a leader
feel the Difference
BOOK your BRAND EXPANSION CALL
Shift from unfulfilling work to living your purpose
Imagine your highest vision of yourself & step into it
Ditch the 'I hate marketing' and fall in love with sharing your message
Decide on what you want to be known for and use it to become valuable to those who need you
Give up 'playing small' and step into your greatness
If you want 2025 to be the year you create a bigger impact:
Schedule a call
Become magnetic