step into your highest vision
Dream Bigger!
Book your
EXPANSION call
Business Coaching & Consulting For Midlife Entrepreneurs
“Don't ask what the world needs. Ask what makes you come alive, and go do it! Because what the world needs is more people who are alive.”
- Howard Thurman
You're not like everyone else! You, my friend are a natural-born leader.
Empathetic, genuine, and a people person, you're an expert with a talent to change lives and perspectives.
And your soul is calling you to step up and serve. It's not longer time to push from the back...it's time to lead from the front.
So, why are you still behind the scenes?
Maybe it's because YOU can't see your power. You're not sure how to best build your personal brand. Maybe you,re not clear.
You can feel the nudge - it's time to rise and use your voice.
entrepreneurs/founders/leaders
you're here to make a difference
the problem is...
ThE problem is....
Thirty years ago, on stage at a personal development course, I declared, “I am the clearing for people’s greatness!” Those words struck a deep chord, even if I hadn’t yet grasped their full impact. Over the years, I channeled that vision into a demanding, high-stakes career, building visibility for lifestyle brands and the visionaries behind them. My boutique PR agency spanned from Manhattan to Montreal, a world of iconic labels, bold campaigns, and creative collaborations. Yet as midlife approached, something shifted. I found myself craving a fulfillment that transcended fashion cycles and the relentless spotlight. I wanted depth, meaning—something lasting, something real.
So, I made a break. Leaving the agency behind, I dove into the world of personal growth and transformation. Now, my work goes beyond media; it’s about unlocking a strategic future vision for people and brands, creating an impact that endures.
Creating from the future
BUILDING Leaders
I've got you!
My work is vision, pure and simple. It’s about fearlessly stepping into the future, crafting bold ideas, and bringing them to life right here, right now. This isn’t just strategy—it’s momentum that pulls the universe along, making brands magnetic, igniting synchronicities, and creating the conditions for miracles. There’s no greater force than bridging the gap between where a brand stands and where it’s destined to be—and that’s where we excel, every single time.
“The first time we had a one-on-one, Giselle totally 'got me' and knew exactly how to help me clarify my brand message and position me.”
-valérie desroches
Executive COACH
valeriedesroches.com
Dream it. Live It Today. See It Unfold.
vision
Activate your
It comes down to:
Unlocking your genius
Clarifying your brand message
Designing a signature system
Creating strategic buzz
Through active listening, thought-provoking questions, and strategic brainstorming, we unlock your genius, cast your vision, ground your 'why', and clarify your brand purpose - creating the foundation for a leading personal brand. A well-defined vision isn't just a statement, it's the driving force that propels your business forward and inspires others to join your movement.
Unlock your vision
Pillar one
Clarify Your
message
Crafting a clear and compelling, client-centric brand story is the groundwork to marketing your business. It makes your business relevant defines a filter for your all of your brand communications. It helps you attract best-fit clients and filter out those who aren't.
pillar Two
Leverage your expertise
The key to positioning you as a leader is to differentiate you so you become the ONLY CHOICE for your ideal clients. I help you define and refine your products/services and streamline your marketing to leverage time and energy. Our goal is to package your expertise so that it's effortless for you to grow a location-free business sustainably.
Pillar three
Create strategic buzz
Leading with purpose attracts your ideal clients. Sharing your message in the right way and in the right places is critical to your success. From your brand story, we build a communications strategy that gives you the confidence and focus you need to attract and serve your ideal, high-quality clients.
pillar four
Email me to apply. I'll send you a guide to prep for a Brand Expansion Call
you apply
We get on a 45-minute call to explore your goals and see we're a good fit to work together
we brainstorm
Step into your greatness and create a brand and expanded business you love and impacts the world!
we celebrate
How it works
programs
1:1 VIP
Coaching
Genius Brand Accelerator
Prefer one-on-one guidance at your pace? Trust my 35 years of PR/Marketing expertise to decode your vision quickly and help you master your marketing. Enjoy a personalized, in-depth approach on a monthly payment plan.
Unlock your 'zone of genius' with our bespoke intimate experience tailored to bring your brand, business, and life vision to vibrant reality. Skip confusion and piecemeal tactics. Dive straight into "Hell Yes - That's Me!" empowerment in your business journey.
"I went from having a vision to launching my consultancy and signing two clients!
"Before connecting with Giselle, I was missing clarity in my business, far from my 'zone of genius'. After just one phone call, I trusted her expertise to help me uplevel my brand. Her Genius Brand Accelerator program was the exact roadmap I needed to bring my vision to life. Through 1:1 calls, monthly implementing, we crafted my vision into reality. She even helped me with my personal brand photoshoot and website! Today, 6 months later, I'm thrilled to unveil my Purpose To Profits Sales Mastery Program empowering entrepreneurs like never before!"
Paule VOISARD
Business growth strategist
VISION-PV.com
"I believe that working with you was one of the best decisions I made in 2023!
Working with Giselle through her program transformed my vision of both my businesses. With their guidance, I revamped my brand messaging and supercharged my personal brand to be market-relevant. I knew I had to emphasize the NLP coaching I do as part of the unique beauty experience I offer midlife women, but the way we did it inspired me even more. When I started, I was stuck in fear. Thanks to Giselle's coaching, I'm now more driven to grow my business to new heights!
Marie-Josée trempe,CONFIDENCE COACH MJTREMPE.com
"It wasn't about changing my colors, but rather allowing my true self to emerge."
Embarking on the "Modern Mentor" program was a revelation. While I was confident in my branding colors, I struggled to communicate the essence of my real estate brand effectively. Giselle, with her intuitive ability to uncover one's hidden strengths—those vital yet unseen aspects of ourselves—guided me through a transformative journey. Through many, joyful conversations, she helped me realize the importance of introspection and honest self-reflection in shaping my message to the world. It wasn't about changing my colors, but rather allowing my true self to emerge. As I embraced this new beginning, not only did I discover a refreshing palette for my brand, but I also uncovered diverse income avenues and a way to thrive authentically without feeling overwhelmed. Thanks to Giselle, I now stand radiant, genuine, and full of love, ready to make my mark in the real estate world.
Désirée ReaLty/Désiréerealty.com
SUCCESS STORIES
Free download!
How to have a recession-proof business
In a chaotic business world, success can be found in building this kind of business model
Have a empowering vision and know how to market it
Have a clear client-centric brand story that converts
Be positioned as a leader with a unique, in-demand and scalable offer
Have a unique converting, optimized website and social footprint
Know what you want to be known for and fall in love with marketing
Have a concept that builds buzz and positions you as a leader
By the end of
our time, you will...
BOOK your BRAND EXPANSION CALL
Shift from unfulfilling work to living your purpose
Ditch the 'I hate marketing' and fall in love with your message
Switch from 'clients who pay the bills' to clients you adore
Give up 'playing small' and step into your greatness
If you want 2025 to be the year you create a bigger impact:
Schedule a call
Become a magnetic brand