build your brand with
The power of purpose
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Inspired Business Coaching & Consulting
“Don't ask what the world needs. Ask what makes you come alive, and go do it! Because what the world needs is more people who are alive.”
- Howard Thurman
You’ve Built Your Life and Business Around What You Do—Now It’s Time to Infuse It with Why
You’re no longer satisfied with surface-level success.
You’ve built your reputation and achieved what once felt impossible. Yet, deep down, you know there’s more of you longing to be expressed—your wisdom, your creativity, your genius. It’s calling you to step into your next-level purpose and express it authentically
When you’re alone with your thoughts, you imagine waking up every day, serving clients who truly value you—and you them. You picture doing work that feels soul-aligned—work that amplifies your gifts and makes a lasting impact. No more chasing. No more hustling. Instead, you’re ready to lean into divine momentum, where clients, opportunities, and prosperity flow with ease.
And that’s why you’ve landed here. Because you feel it—the shift, and you’re ready to position yourself to be fully expressed.
entrepreneurs/intrapreneurs/solorpreneurs
Your Purpose Is Your Profit
I understand how challenging the pivot can be—from narrowing your focus and finding your purpose to navigating tech and choosing the right business model in a fast-changing world. I’ve been there.
Years ago, I stood on stage at a personal development course declaring, “I’m the clearing for people’s greatness!”—unsure how to bring it to life. For years, I channeled my purpose into elevating lifestyle brands and visionaries through my PR agency. It was successful, but I felt called to go even deeper.
In today’s era of authenticity and purpose-driven leadership, knowing yourself deeply is the foundation for all of your marketing.
My role is to help you clarify your vision, create bold strategies, and build a cohesive, standout brand that reflects your purpose and allows you to evolve personally and professionally.
Forget chasing trends or mimicking competitors. The real game-changer? Aligning your brand with the essence of who you are and being in full expression. When you step into your unique greatness, marketing becomes effortless, and success follows naturally.
Let’s build a brand that stands out because it’s undeniably YOU—rooted in purpose, designed for expansion, and positioned for lasting impact.
TRANSFORMING BRANDS FOR
30 YEARS
you're in good hands
I've got you!
I’ve spent my career elevating lifestyle brands that dared to lead, innovate, and redefine their industries.
Why did they choose my agency? Because we didn’t just do the typical—we uncovered their true essence, positioned them to be relevant, and ideated concepts that made them impossible to ignore.
Our approach to PR wasn’t just about visibility—it was about aligning brands with their highest vision and sharing their story in a way that resonated deeply. We worked hand-in-hand with founders, ensuring they stayed fresh, evolving, and magnetic.
This is why our clients stayed with us for years. We weren’t just doers—we were passionate to create sustainable momentum.
With 30+ years in PR, I help you unlock your highest vision as a leader and brand. It’s about tapping into your potential, breaking through the ordinary, and leading from your genius. Let’s elevate your influence and shift from tactics to powerful, wisdom-driven leadership. I’m here to ignite that fire and bridge the gap from where you are to where you want to be.
“The first time we had a one-on-one, Giselle totally 'got me' and knew exactly how to help me clarify my brand message and position me.”
-valérie desroches
Executive COACH
valeriedesroches.com
From Stagnant to Standing Out With Purpose
The Universal Brand Blueprint
Introducing...
It comes down to:
PURPOSE – Aligning Your Brand with Your Highest Vision
POSITIONING – Owning Your Lane & Standing Out Effortlessly
PRESENCE – Embodying Your Brand & Becoming Magnetic
The Universal Brand Blueprint is a fluid framework crafted to transform your brand into a distinctive, purpose-driven entity—anchored in your vision, your values, and your unique essence as its founder.
You can’t stand apart if you don’t know what makes you undeniable. We go beyond surface-level branding to tap into your deepest expertise, identity, and aspirations—the essence that makes you unforgettable.
Through active listening and soul-aligned strategy with sharp, thought-provoking questions, we unlock your true authority, brand identity, and vision. This isn’t just about visibility—it’s about creating an unshakable foundation for a brand that demands attention and premium positioning.
uncover Your Genius & Distinction
Pillar one: PURPOSE
Craft Your Signature Brand Presence
Your positioning, messaging, and aesthetic should feel effortless yet unmistakably YOU. We craft a magnetic brand identity that not only elevates your authority but also naturally attracts premium clients—without gimmicks or fleeting trends.
Your signature method and brand message aren’t just assets; they’re your intellectual property (IP)—the foundation that transforms you from an expert into the undisputed authority in your field. By owning your voice, standing for something bigger, and articulating your distinct value, you create a presence so compelling that your audience doesn’t just notice you—they seek you out.
pillar Two: POSITIONING
EMBODY – Elevate Your Presence & Authority
You’re not just marketing—you’re leading a movement. We curate the right content, strategies, and brand awareness tactics to position you as the only choice. This is where you step into effortless visibility, demand, and influence. By refining your brand’s presence—your style, your voice, your energy—we ensure that your essence is undeniable: elegant, relevant, and unmistakably YOU.
When your brand exudes this level of confidence, it creates buzz, fuels referrals, and attracts high-level opportunities. More importantly, it gives you the conviction to show up powerfully, take up space, and be seen as the leader you truly are.
Pillar three: PRESENCE
ON-GOING SUPPORT
Once your brand is launched, the journey of evolution and refinement begins. This phase is about adapting and preparing key assets like lead magnets, ads, and content that speak directly to your dream clients. You’ll need time to settle into your new identity—and I’ll be here to guide you every step of the way.
Through an exclusive ongoing Executive Container, I’m just a text away, ready to brainstorm, review, or answer any questions as you refine and perfect your message. Whether you’re fine-tuning your content or preparing for high-level marketing strategies like PR or launching your own podcast, I’ll be with you, ensuring everything stays on-brand and aligned.
Your refreshed brand deserves a strategic, thoughtful approach to ensure maximum impact and create a ripple effect of organic, word-of-mouth buzz. As your personal Marketing Director, I’ll support you in executing your vision, from building a marketing and PR calendar to helping you get media-ready for podcast features and beyond.
My motto: Keep it simple. Leverage everything. Act locally, think globally.
STAY IN YOUR ZONE OF GENIUS
Apply. Fill out the form to begin the discovery process and get ready for a transformative conversation.
Complete the Intake Form
During our 30-minute session, I’ll help you uncover one key insight about your brand and its potential to stand out.
Schedule your Brand Clarity Call
Receive a tailored plan for how to move forward with your brand transformation.
Unlock Your Clear Brand Roadmap
How it works
programs
Turn Your Vision into a Strategic Roadmap, Designed for Deep Reflection, Embodiment, and Effortless Implementation
1:1 VIP
Coaching
Genius Brand Accelerator
Prefer one-on-one guidance at your pace? Trust my 35 years of PR/Marketing expertise to decode your vision quickly and help you master your marketing. Enjoy a personalized, in-depth approach on a monthly payment plan.
Unlock your 'zone of genius' with our bespoke intimate experience tailored to bring your brand, business, and life vision to vibrant reality. Skip confusion and piecemeal tactics. Dive straight into "Hell Yes - That's Me!" empowerment in your business journey.
"I went from having a vision to launching my consultancy and signing two clients!
Before connecting with Giselle, I was missing clarity in my business, far from my 'zone of genius'. After just one phone call, I trusted her expertise to help me uplevel my brand. Her Universal Brand Roadmap was the exact thing I needed to bring my vision to life. Through 1:1 calls, monthly implementing, we crafted my vision into reality. She even helped me with my personal brand photoshoot and website! Today, 6 months later, I'm thrilled to unveil my Purpose To Profits Sales Mastery Program empowering entrepreneurs like never before.
Paule VOISARD
Business growth strategist
VISION-PV.com
"I believe that working with you was one of the best decisions I made in 2023!
Working with Giselle through her program transformed my vision of both my businesses. With their guidance, I revamped my brand messaging and supercharged my personal brand to be market-relevant. I knew I had to emphasize the NLP coaching I do as part of the unique beauty experience I offer midlife women, but the way we did it inspired me even more. When I started, I was stuck in fear. Thanks to Giselle's coaching, I'm now more driven to grow my business to new heights!
Marie-Josée trempe,CONFIDENCE COACH MJTREMPE.com
"It wasn't about changing my colors, but rather allowing my true self to emerge."
Building a brand based on the Universal Brand Roadmap with Giselle was a revelation! While I was confident in my branding colors, I struggled to communicate the essence of my real estate brand effectively. Giselle, with her intuitive ability to uncover one's hidden strengths—those vital yet unseen aspects of ourselves—guided me through a transformative journey. Through many, joyful conversations, she helped me realize the importance of introspection and honest self-reflection in shaping my message to the world. It wasn't about changing my colors, but rather allowing my true self to emerge. As I embraced this new beginning, not only did I discover a refreshing palette for my brand, but I also uncovered diverse income avenues and a way to thrive authentically without feeling overwhelmed. Thanks to Giselle, I now stand radiant, genuine, and full of love, ready to make my mark in the real estate world.
Désiréetill.ca
SUCCESS STORIES
Guide
5 ESSENTIAL STEPS TO ELEVATE YOUR BUSINESS & BRAND
Have an empowering vision and know how to market it
Have a clear client-centric, value-driven brand that stands out
Be positioned as a leader with a cohesive brand presence
Have a unique and highly, optimized social footprint
Know your inner purpose and be able to articulate it and iterate through your brand
Have an elegant and relevant look & feel that conveys confidence and positions you as a leader
feel the Difference
BOOK your BRAND EXPANSION CALL
Shift from unfulfilling work to living your purpose
Imagine your highest vision of yourself & step into it
Ditch the 'I hate marketing' and fall in love with sharing your message
Decide on what you want to be known for and use it to become valuable to those who need you
Give up 'playing small' and step into your greatness
If you want 2025 to be the year you create a bigger impact:
Schedule a call
Become magnetic