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Building expert personal brands from the inside out
“Don't ask what the world needs. Ask what makes you come alive, and go do it! Because what the world needs is more people who are alive.”
- Howard Thurman
You wake up with purpose, working only with dream clients who align with your values.
No more chasing—your brand attracts the right people effortlessly.
You move through your day with confidence, commanding premium rates without hesitation. You’re not just another expert—you’re the one people seek out, a leader who inspires others to rise.
Success feels natural, and you’re proud—you’ve reskilled, reinvented, and transformed your life. It wasn’t easy, but you did it.
Marketing yourself isn’t a battle any more—it’s second nature. Success flows, not from hustling harder, but from stepping fully into who you are.
Your business fits your life, not the other way around.
Whether from a beach, a café in Europe, or your dream home, you have the freedom to design your days.
You’ve never felt more you. You’ve built something that’s not just profitable, but profoundly fulfilling. And as you watch the ripple effects of your impact, you're grateful—this is exactly who you were meant to be.
entrepreneurs/intrapreneurs/solorpreneurs
You’re meant for more - come imagine with me...
I See What Others Overlook!
You don’t need to “post more,” “add more value,” or flood your audience with information. What you need is to cut through the noise with a brand presence so distinct, so deeply aligned, that the right clients recognize you instantly, no matter what platform or medium you show up on.
Marketing has evolved. Depth, authenticity, and purpose aren’t just nice to have—they are the new currency of influence. Without them, blending in and being invisible is inevitable.
That’s where I come in.
I build personal expert brands from the inside out!
With over 30 years of brand-building expertise—working with both global icons and rising powerhouses—I’m an expert at unlocking genius, packaging it with go-to-market strategies and creating a sustainable strategy of brand awareness. These days, I've added behavior science and conversion messaging to my skill set (and I'm evolving all the time), so I don’t just help you “stand out”—I help you think like a marketer so you can grow an impactful, ripple-effective brand.
But don't worry, I curate only what you need step-by-step. No fluff. No wasted effort. Just a direct, elevated path to brand authority through attraction marketing.
If you’re ready to step into your best life in business with renewed confidence and clarity—let’s make it happen.
TRANSFORMING BRANDS FOR
30 YEARS
you're in good hands
I've got you!
I've spent my career working with iconic brands in fashion, beauty, home décor, and lifestyle—brands that dared to lead, innovate, and shape their industries.
My expertise? Unleashing their unique essence, packaging it and running brand awareness campaigns that effectively transformed their vision into influence.
The kind of PR I mastered wasn’t just about visibility—it was about shaping perceptions and repositioning. From groundbreaking concepts to strategic launches, my work turned once-overlooked names into industry buzz.
Helping brands rise from where they are to where they’re meant to be is my superpower. I’ve done it for startups and global brands alike. Now, I’m on a mission to empower solopreneurs—the real changemakers of today.
With 30+ years in PR, I help you unlock your highest vision as a leader and brand. It’s about tapping into your potential, breaking through the ordinary, and leading from your genius. Let’s elevate your influence and shift from tactics to powerful, wisdom-driven leadership. I’m here to ignite that fire and bridge the gap from where you are to where you want to be.
“The first time we had a one-on-one, Giselle totally 'got me' and knew exactly how to help me clarify my brand message and position me.”
-valérie desroches
Executive COACH
valeriedesroches.com
From Invisible to Standing Out With Your Unique Essence
The Universal Brand Blueprint
Introducing...
It comes down to:
PURPOSE – Aligning Your Brand with Your Highest Vision
POSITIONING – Owning Your Lane & Standing Out Effortlessly
PRESENCE – Embodying Your Brand & Becoming Magnetic
The Universal Brand Blueprint is an exclusive, fluid framework meticulously crafted to transform your brand into a distinctive, purposeful identity—anchored in your vision, your values, and your unique essence as its founder.
You can’t stand apart if you don’t know what makes you undeniable. We go beyond surface-level branding to tap into your deepest expertise, identity, and aspirations—the essence that makes you unforgettable.
Through active listening and soul-aligned strategy with sharp, thought-provoking questions, we unlock your true authority, brand identity, and vision. This isn’t just about visibility—it’s about creating an unshakable foundation for a brand that demands attention and premium positioning.
uncover Your Genius & Distinction
Pillar one: PURPOSE
Craft Your Signature Brand Presence
Your positioning, messaging, and aesthetic should feel effortless yet unmistakably YOU. We craft a magnetic brand identity that not only elevates your authority but also naturally attracts premium clients—without gimmicks or fleeting trends.
Your signature method and brand message aren’t just assets; they’re your intellectual property (IP)—the foundation that transforms you from an expert into the undisputed authority in your field. By owning your voice, standing for something bigger, and articulating your distinct value, you create a presence so compelling that your audience doesn’t just notice you—they seek you out.
pillar Two: POSITIONING
EMBODY – Elevate Your Presence & Authority
You’re not just marketing—you’re leading a movement. We curate the right content, strategies, and brand awareness tactics to position you as the only choice. This is where you step into effortless visibility, demand, and influence. By refining your brand’s presence—your style, your voice, your energy—we ensure that your essence is undeniable: elegant, relevant, and unmistakably YOU.
When your brand exudes this level of confidence, it creates buzz, fuels referrals, and attracts high-level opportunities. More importantly, it gives you the conviction to show up powerfully, take up space, and be seen as the leader you truly are.
Pillar three: PRESENCE
ON-GOING SUPPORT
Once your brand is launched, the journey of evolution and refinement begins. This phase is about adapting and preparing key assets like lead magnets, ads, and content that speak directly to your dream clients. You’ll need time to settle into your new identity—and I’ll be here to guide you every step of the way.
Through an exclusive ongoing Executive Container, I’m just a text away, ready to brainstorm, review, or answer any questions as you refine and perfect your message. Whether you’re fine-tuning your content or preparing for high-level marketing strategies like PR or launching your own podcast, I’ll be with you, ensuring everything stays on-brand and aligned.
Your refreshed brand deserves a strategic, thoughtful approach to ensure maximum impact and create a ripple effect of organic, word-of-mouth buzz. As your personal Marketing Director, I’ll support you in executing your vision, from building a marketing and PR calendar to helping you get media-ready for podcast features and beyond.
My motto: Keep it simple. Leverage everything. Act locally, think globally.
STAY IN YOUR ZONE OF GENIUS
Apply. Fill out the form to begin the discovery process and get ready for a transformative conversation.
Complete the Intake Form
During our 30-minute session, I’ll help you uncover one key insight about your brand and its potential to stand out.
Schedule your Brand Clarity Call
Receive a tailored plan for how to move forward with your brand transformation.
Unlock Your Clear Brand Roadmap
How it works
programs
Turn Your Vision into a Strategic Roadmap, Designed for Deep Reflection, Embodiment, and Effortless Implementation
1:1 VIP
Coaching
Genius Brand Accelerator
Prefer one-on-one guidance at your pace? Trust my 35 years of PR/Marketing expertise to decode your vision quickly and help you master your marketing. Enjoy a personalized, in-depth approach on a monthly payment plan.
Unlock your 'zone of genius' with our bespoke intimate experience tailored to bring your brand, business, and life vision to vibrant reality. Skip confusion and piecemeal tactics. Dive straight into "Hell Yes - That's Me!" empowerment in your business journey.
"I went from having a vision to launching my consultancy and signing two clients!
Before connecting with Giselle, I was missing clarity in my business, far from my 'zone of genius'. After just one phone call, I trusted her expertise to help me uplevel my brand. Her Universal Brand Roadmap was the exact thing I needed to bring my vision to life. Through 1:1 calls, monthly implementing, we crafted my vision into reality. She even helped me with my personal brand photoshoot and website! Today, 6 months later, I'm thrilled to unveil my Purpose To Profits Sales Mastery Program empowering entrepreneurs like never before.
Paule VOISARD
Business growth strategist
VISION-PV.com
"I believe that working with you was one of the best decisions I made in 2023!
Working with Giselle through her program transformed my vision of both my businesses. With their guidance, I revamped my brand messaging and supercharged my personal brand to be market-relevant. I knew I had to emphasize the NLP coaching I do as part of the unique beauty experience I offer midlife women, but the way we did it inspired me even more. When I started, I was stuck in fear. Thanks to Giselle's coaching, I'm now more driven to grow my business to new heights!
Marie-Josée trempe,CONFIDENCE COACH MJTREMPE.com
"It wasn't about changing my colors, but rather allowing my true self to emerge."
Building a brand based on the Universal Brand Roadmap with Giselle was a revelation! While I was confident in my branding colors, I struggled to communicate the essence of my real estate brand effectively. Giselle, with her intuitive ability to uncover one's hidden strengths—those vital yet unseen aspects of ourselves—guided me through a transformative journey. Through many, joyful conversations, she helped me realize the importance of introspection and honest self-reflection in shaping my message to the world. It wasn't about changing my colors, but rather allowing my true self to emerge. As I embraced this new beginning, not only did I discover a refreshing palette for my brand, but I also uncovered diverse income avenues and a way to thrive authentically without feeling overwhelmed. Thanks to Giselle, I now stand radiant, genuine, and full of love, ready to make my mark in the real estate world.
Désiréetill.ca
SUCCESS STORIES
Guide
5 ESSENTIAL STEPS TO ELEVATE YOUR BUSINESS & BRAND
Have an empowering vision and know how to market it
Have a clear client-centric, value-driven brand that stands out
Be positioned as a leader with a cohesive brand presence
Have a unique and highly, optimized social footprint
Know your inner purpose and be able to articulate it and iterate through your brand
Have an elegant and relevant look & feel that conveys confidence and positions you as a leader
feel the Difference
BOOK your BRAND EXPANSION CALL
Shift from unfulfilling work to living your purpose
Imagine your highest vision of yourself & step into it
Ditch the 'I hate marketing' and fall in love with sharing your message
Decide on what you want to be known for and use it to become valuable to those who need you
Give up 'playing small' and step into your greatness
If you want 2025 to be the year you create a bigger impact:
Schedule a call
Become magnetic