become a sought-after brand
stand out
Book your
EXPANSION call
Inspiring entrepreneurs and leaders to create Universal Brands
by embodying their purpose and communicating it from the inside out
“Don't ask what the world needs. Ask what makes you come alive, and go do it! Because what the world needs is more people who are alive.”
- Howard Thurman
You're not like everyone!
You’re a born leader—empathetic, genuine, and magnetic, with a unique talent to transform lives and perspectives.
That higher vision of yourself is urging you to rise and serve.
So, why stay in the shadows?
entrepreneurs/founders/leaders
you're here to make a difference
the problem...
ThE problem is....
Thirty years ago, I stood on stage at a personal development course and declared, 'I am the clearing for people’s greatness!' Those words resonated deeply, even though I hadn’t fully understood their power at the time. Over the years, I channeled that vision into helping iconic lifestyle brands and their visionaries thrive, running a boutique PR agency that represented world-class fashion, beauty, home decor, and lifestyle brands. I thrived in that world for 25 years, until the loss of my mom and best friend changed everything.
I found myself yearning for a deeper sense of fulfillment, one that went beyond the fast pace of fashion cycles and the spotlight. I wanted meaning, not just deadlines. I wanted to make an impact, without sacrificing my health. So, I walked away. I closed my agency and dove headfirst into personal growth, committed to evolving myself and my skills.
Today, I’m honored to guide entrepreneurs and brands in tapping into their highest vision, creating purpose-driven brands that make a lasting difference.
building in-demand brands
want to stand out?
I've got you!
My work is to help you step into your highest vision—both as a leader and as a brand. It's about unlocking your true potential, pushing past the ordinary, and guiding you to lead from your zone of genius. Together, we’ll break through the status quo, elevate your influence, and shift beyond outdated marketing tactics into powerful thought leadership. There’s nothing more fulfilling to me than igniting that fire within you, helping you bridge the gap between where your brand is now and where it’s meant to go.
“The first time we had a one-on-one, Giselle totally 'got me' and knew exactly how to help me clarify my brand message and position me.”
-valérie desroches
Executive COACH
valeriedesroches.com
Aligned. Strategic. Stylish.
Become A Universal Brand
Now is the time!
It comes down to:
Unlocking your genius
Positioning to distinctively
Creating a magnetic presence
Through active listening, thought-provoking questions, and strategic brainstorming, we unlock your genius, cast your vision, ground your 'why', and clarify your brand purpose - creating the foundation for an in-demand brand. A well-defined vision isn't just a statement, it's the driving force that propels your business forward and inspires others to join your movement.
Unlock your genius
Pillar one
Position distinctively
To stand out in today’s crowded market, you need more than just a brand—you need a signature method that’s uniquely yours. By creating your own intellectual property (IP) method, you don’t just position yourself as an expert; you become the go-to leader in your field. This method becomes your mark of distinction, the thing that draws people in and makes them crave your insight. It’s the foundation of your brand, the reason people remember you, and the way you build undeniable authority. When you own your method, you own the market—and your impact becomes limitless.
pillar Two
creating a magnetic presence
Unleashing your confident, sexy style starts with creating a brand presence that demands attention. It’s about updating your brand’s look and feel to reflect your true essence—relevant, upscale, and unmistakably bold. When your brand speaks with this level of confidence, it not only stands out, but it also captures the eyes and hearts of those you want to reach. This elevated presence makes you visible, magnetic, and undeniable—sending the message that you are a leader who knows exactly who you are and where you're going.
Pillar three
Email me to apply. I'll send you a guide to prep for a Brand Expansion Call
you apply
We get on a 45-minute call to explore your goals and see we're a good fit to work together
we brainstorm
Step into your greatness and create a brand and expanded business you love and impacts the world!
we celebrate
How it works
programs
1:1 VIP
Coaching
Genius Brand Accelerator
Prefer one-on-one guidance at your pace? Trust my 35 years of PR/Marketing expertise to decode your vision quickly and help you master your marketing. Enjoy a personalized, in-depth approach on a monthly payment plan.
Unlock your 'zone of genius' with our bespoke intimate experience tailored to bring your brand, business, and life vision to vibrant reality. Skip confusion and piecemeal tactics. Dive straight into "Hell Yes - That's Me!" empowerment in your business journey.
"I went from having a vision to launching my consultancy and signing two clients!
"Before connecting with Giselle, I was missing clarity in my business, far from my 'zone of genius'. After just one phone call, I trusted her expertise to help me uplevel my brand. Her Genius Brand Accelerator program was the exact roadmap I needed to bring my vision to life. Through 1:1 calls, monthly implementing, we crafted my vision into reality. She even helped me with my personal brand photoshoot and website! Today, 6 months later, I'm thrilled to unveil my Purpose To Profits Sales Mastery Program empowering entrepreneurs like never before!"
Paule VOISARD
Business growth strategist
VISION-PV.com
"I believe that working with you was one of the best decisions I made in 2023!
Working with Giselle through her program transformed my vision of both my businesses. With their guidance, I revamped my brand messaging and supercharged my personal brand to be market-relevant. I knew I had to emphasize the NLP coaching I do as part of the unique beauty experience I offer midlife women, but the way we did it inspired me even more. When I started, I was stuck in fear. Thanks to Giselle's coaching, I'm now more driven to grow my business to new heights!
Marie-Josée trempe,CONFIDENCE COACH MJTREMPE.com
"It wasn't about changing my colors, but rather allowing my true self to emerge."
Embarking on the "Modern Mentor" program was a revelation. While I was confident in my branding colors, I struggled to communicate the essence of my real estate brand effectively. Giselle, with her intuitive ability to uncover one's hidden strengths—those vital yet unseen aspects of ourselves—guided me through a transformative journey. Through many, joyful conversations, she helped me realize the importance of introspection and honest self-reflection in shaping my message to the world. It wasn't about changing my colors, but rather allowing my true self to emerge. As I embraced this new beginning, not only did I discover a refreshing palette for my brand, but I also uncovered diverse income avenues and a way to thrive authentically without feeling overwhelmed. Thanks to Giselle, I now stand radiant, genuine, and full of love, ready to make my mark in the real estate world.
Désirée ReaLty/Désiréerealty.com
SUCCESS STORIES
Free download!
How to have a recession-proof business
In a chaotic business world, success can be found in building this kind of business model
Have a empowering vision and know how to market it
Have a clear client-centric brand story that converts
Be positioned as a leader with a unique, in-demand and scalable offer
Have a unique converting, optimized website and social footprint
Know what you want to be known for and fall in love with marketing it
Have a look & feel that makes you feel confident and positions you as a leader
By the end of
our time together,
you will...
BOOK your BRAND EXPANSION CALL
Shift from unfulfilling work to living your purpose
Ditch the 'I hate marketing' and fall in love with your message
Switch from 'clients who pay the bills' to clients you adore
Give up 'playing small' and step into your greatness
If you want 2025 to be the year you create a bigger impact:
Schedule a call
Become a magnetic brand