“Don't ask what the world needs. Ask what makes you come alive, and go do it! Because what the world needs is more people who are alive.”
- Howard Thurman
The systems are crumbling.
The noise is loud.
But underneath it all… something deeper is rising:
YOU.
You’re no longer satisfied with the status quo life.
Each of us carries something sacred. A spark. A message.
And when we follow what lights us up — when we’re curious enough to explore why we’re here, and brave enough to express it — we don’t just build a brand.
We come alive.
If you’re a woman — or a man — who knows you’re here for something more, If you feel a purpose calling you into a bigger expression, If you’re done shrinking, hiding, and hesitating...
You’re in the right place.
your voice, your vision, your unique genius
This is the New Era of You
I’m Giselle — former PR professional and Intuitive Brand & Business Mentor — and I’m here to unleash your brilliance and purpose, so you can make the impact you're meant to make.
Now, more than ever, we need to stop being hidden leaders in order to fit in. We're in a "Trust Recession" that demands AUTHENTICITY and PURPOSE-DRIVEN leadership. Knowing yourself deeply is the foundation.
My purpose is to guide you to clarify your purpose and vision, so you create a cohesive brand presence that gives you the CONFIDENCE & CONVICTION to lead from your ESSENCE.
Forget chasing trends or mimicking competitors.
The real game-changer is ALIGNING WHO YOU ARE WITH WHAT YOU DO, so you can show up passionately and feel genuinely fulfilled with your work and the impact you're here to do on a soul level. When you step into your greatness, your business becomes an extension of your purpose and your message effortless and genuine, making success inevitable.
Let’s unlock what makes you undeniably YOU.
TRANSFORMING BRANDS FOR
30 YEARS
you're in good hands
I've got you!
I’ve spent my career elevating lifestyle brands that dared to lead, innovate, and redefine their industries.
Why did they choose my agency? Because we didn’t just do the typical—we unlocked their genius, positioned them to be relevant, and ideated concepts that made them impossible
to ignore.
Our approach to PR wasn’t just about visibility—it was about aligning brands with their highest vision and sharing their story in a way that resonated deeply. We worked hand-in-hand with founders, ensuring they stayed fresh, evolving, and magnetic.
It's what made our clients stay with us for years. We weren’t just doers—we were passionate about sustainable momentum.
Now we take these principles to the individual solopreneur: lifestyle creatives, freelancers, consultants and coaches.
With 30+ years in PR, I help you unlock your highest vision as a leader and brand. It’s about tapping into your potential, breaking through the ordinary, and leading from your genius. Let’s elevate your influence and shift from tactics to powerful, wisdom-driven leadership. I’m here to ignite that fire and bridge the gap from where you are to where you want to be.
“The first time we had a one-on-one, Giselle totally 'got me' and knew exactly how to help me clarify my brand message and position me.”
-valérie desroches
Executive COACH
valeriedesroches.com
A High-touch 6-month Premium Container Where PR Meets energetic Identity
Vision to visibility
Introducing...
It comes down to:
PURPOSE – Aligning Your Brand with Your Highest Vision
POSITIONING – Owning Your Lane & Standing Out Effortlessly
PRESENCE – Embodying Your Brand & Becoming Magnetic
A fluid framework crafted to transform your brand into a distinctive, purpose-driven entity—anchored in your vision, your values, and your unique essence as its founder.
You can’t stand apart if you don’t know what makes you undeniable. We go beyond surface-level branding to tap into your deepest expertise, identity, and aspirations—the essence that makes you unforgettable.
Through active listening and aligned strategy with sharp, thought-provoking questions, we unlock your true authority, brand identity, and vision. This isn’t just about visibility—it’s about creating an unshakable foundation for a brand that demands attention and premium positioning.
vision, clarity identity
Pillar one: Quantum Vision
Craft Your Signature Brand Presence
Your positioning, messaging, and aesthetic should feel effortless yet unmistakably YOU. We craft a magnetic brand identity that not only elevates your authority but also naturally attracts premium clients—without gimmicks or fleeting trends.
Your signature method and brand message aren’t just assets; they’re your intellectual property (IP)—the foundation that transforms you from an expert into the undisputed authority in your field. By owning your voice, standing for something bigger, and articulating your distinct value, you create a presence so compelling that your audience doesn’t just notice you—they seek you out.
pillar Two: POSITIONING & packaging
Elevate Your Presence & Authority
You’re not just marketing—you’re leading a movement. We curate the right content, strategies, and brand awareness tactics to position you as the only choice. This is where you step into effortless visibility, demand, and influence. By refining your brand’s presence—your style, your voice, your energy—we ensure that your essence is undeniable: elegant, relevant, and unmistakably YOU.
When your brand exudes this level of confidence, it creates buzz, fuels referrals, and attracts high-level opportunities. More importantly, it gives you the conviction to show up powerfully, take up space, and be seen as the leader you truly are.
Pillar three: PRESENCE, visibility & pr
The new roi: rebels of impact
Once your brand is launched, the journey of refinement begins. This phase is about evolving and preparing key assets, like lead magnets, ads, content and more—and I’ll be here to guide you and keep you inspired and working in your zone of genius.
In this exclusive community, you'll enjoy monthly deep dives, new and curated resources, plus I’m just a text or voice mail away, ready to brainstorm, review, or answer any questions. From fine-tuning your content to preparing for high-level marketing strategies like PR or launching a podcast, I’ll coach you to stay aligned and on-brand.
My motto: Keep it simple. Leverage everything. Act locally, think globally.
A one-stop marketing hub
Apply. Fill out the form to begin the discovery process and get ready for a transformative conversation.
Complete the Intake Form
During our 30-minute session, I’ll help you uncover one key insight about your brand and its potential to stand out.
Schedule your Clarity Session
Receive a tailored plan for how to move forward with your brand transformation.
Unlock Your personalized Roadmap
How it works
services
A fluid framework that offers business owners repositioning from the inside out.
1:1 VIP
Coaching
Genius Brand Accelerator
Prefer one-on-one guidance at your pace? Trust my 35 years of PR/Marketing expertise to decode your vision quickly and help you master your marketing. Enjoy a personalized, in-depth approach on a monthly payment plan.
Unlock your 'zone of genius' with our bespoke intimate experience tailored to bring your brand, business, and life vision to vibrant reality. Skip confusion and piecemeal tactics. Dive straight into "Hell Yes - That's Me!" empowerment in your business journey.
"I went from having a vision to launching my consultancy and signing two clients!
Before connecting with Giselle, I was missing clarity in my business, far from my 'zone of genius'. After just one phone call, I trusted her expertise to help me uplevel my brand. Her Universal Brand Roadmap was the exact thing I needed to bring my vision to life. Through 1:1 calls, monthly implementing, we crafted my vision into reality. She even helped me with my personal brand photoshoot and website! Today, 6 months later, I'm thrilled to unveil my Purpose To Profits Sales Mastery Program empowering entrepreneurs like never before.
Paule VOISARD
Business growth strategist
VISION-PV.com
"I believe that working with you was one of the best decisions I made in 2023!
Working with Giselle through her program transformed my vision of both my businesses. With their guidance, I revamped my brand messaging and supercharged my personal brand to be market-relevant. I knew I had to emphasize the NLP coaching I do as part of the unique beauty experience I offer midlife women, but the way we did it inspired me even more. When I started, I was stuck in fear. Thanks to Giselle's coaching, I'm now more driven to grow my business to new heights!
Marie-Josée trempe,CONFIDENCE COACH MJTREMPE.com
"It wasn't about changing my colors, but rather allowing my true self to emerge."
Building a brand based on the Universal Brand Roadmap with Giselle was a revelation! While I was confident in my branding colors, I struggled to communicate the essence of my real estate brand effectively. Giselle, with her intuitive ability to uncover one's hidden strengths—those vital yet unseen aspects of ourselves—guided me through a transformative journey. Through many, joyful conversations, she helped me realize the importance of introspection and honest self-reflection in shaping my message to the world. It wasn't about changing my colors, but rather allowing my true self to emerge. As I embraced this new beginning, not only did I discover a refreshing palette for my brand, but I also uncovered diverse income avenues and a way to thrive authentically without feeling overwhelmed. Thanks to Giselle, I now stand radiant, genuine, and full of love, ready to make my mark in the real estate world.
Désiréetill.ca
SUCCESS STORIES
Guide
5 ESSENTIAL STEPS TO ELEVATE YOUR BUSINESS & BRAND
Have an empowering vision and know how to market it
Have a clear client-centric, value-driven brand that stands out
Be positioned as a leader with a cohesive brand presence
Have a unique and highly, optimized social footprint
Know your inner purpose and be able to articulate it and iterate through your brand
Have an elegant and relevant look & feel that conveys confidence and positions you as a leader
feel the Difference
BOOK your BRAND EXPANSION CALL
Shift from unfulfilling work to living your purpose
Imagine your highest vision of yourself & step into it
Ditch the 'I hate marketing' and fall in love with sharing your message
Decide on what you want to be known for and use it to become valuable to those who need you
Give up 'playing small' and step into your greatness
If you want 2025 to be the year you create a bigger impact:
Schedule a call
Become magnetic