DARE TO LIVE YOUR GENIUS 

Business Coaching

book a
breakthrough call

manifest your vision into reality

for Entrepreneurs & leaders

I believe it is the best time to step into your greatness and craft your authentic personal brand. Join me to manifest your vision into reality.

It's no coincidence that you're here at this moment -

After a lifetime of leading - driving - initiating

You paused and your priorities shifted

In the silence, you reconnected you with your true self and your unfulfilled dreams

So, you decided to pivot and now stand at the precipice of a new beginning

You're ready to create a business and brand that reflects the authentic, real, passionate YOU -

This is your time to live your genius!




















from ambition to meaning

Genius: Expertise + Passion 

For more than 30 years, I've been a Brand & PR Strategist shaping and repositioning iconic brands from my PR agency -GA & Associates. My journey was fueled by an unwavering passion to see genius in creatives and help them tell their story to the world.

Midlife prompted a profound shift in me, igniting a desire to redefine both myself and my work - I wanted more meaning and purpose. My search for it almost cost me everything as I navigated through an identity crisis, mental fog, and imposter syndrome. Instead of giving up, I dove deep within myself to find the answer to what was next.

What emerged was a renewed purpose: to empower growth-driven entrepreneurs who had a bigger vision for themselves than what they were living - to thrive by helping them find and brand their genius, so they can feel truly vibrant working in their zone of genius and making an impact!

Let's Talk!

building brand leadership 

CRAFTING Stories is my SPECIalTY

I've got you!

For 25+ years, I ran my own boutique agency with office in Montreal and Toronto working with renowned companies who came to us to help them craft unique brand stories and position as industry leaders. 

“The first time we had a one-on-one, Giselle totally 'got me' and knew exactly how to help me clarify my brand message.”

-valérie desroches
LEADERSHIP COACH
valeriedesroches.com 

Dare To Live Your Genius, Build A Magnetic Brand And Land 3-5 premium Clients Per Month in 3 months

Go from a whisper to a buzz

It's time for you to shine

It comes down to:

Unlock your genius
Clarify your message
Leverage your expertise
Create strategic buzz





You had me at active listening!

Through active listening, thought-provoking questions, and strategic brainstorming, we unlock your genius, embody your best-self vision, articulate your 'why', and clarify your brand vision - creating the foundation for a purpose-driven brand.  A well-defined vision isn't just a statement, it's the driving force that propels your business forward and inspires others to join your movement.

program overview:

Unlock your genius

Pillar one

I need this!

Clarify Your
message

Crafting a clear and compelling, client-centric brand story is the groundwork to marketing your business. It makes your business relevant defines a filter for your all of your brand communications. It helps you niche and attract best-fit clients and repel those who aren't.  

pillar Two

I want this!

Leverage your expertise

The key to positioning you as a leader is to differentiate you so you become the ONLY CHOICE for your ideal clients. I help you define and refine your products/services and streamline your marketing to leverage time and energy. Our goal is to package your expertise so that it's effortless for you to grow a location-free business sustainably, while you enjoy your dream life.

Pillar three

Yes pls!

Create strategic buzz

Leading with purpose attracts your ideal clients.  Sharing your message in the right way and in the right places is crucial to the success of your business. From your brand story, we build a communications strategy that gives you the confidence and focus you need to attract and serve your ideal, high-quality clients.

pillar four

Email me to apply. I'll send you a guide to prep for a Brand Expansion Call

you apply

We get on a 45-minute call to explore your goals and see we're a good fit to work together

we brainstorm

Step into your greatness and create a business you love and impacts the world!

we celebrate

How it works

"I went from having a vision to launching my consultancy and signing two clients!

"Before connecting with Giselle, I was missing clarity in my business, far from my 'zone of genius'. After just one phone call, I trusted her expertise to help me uplevel my brand. Her Genius Brand Accelerator program was the exact roadmap I needed to bring my vision to life. Through 1:1 calls, monthly implementing, we crafted my vision into reality. She even helped me with my personal brand photoshoot and website! Today, 6 months later, I'm thrilled to unveil my Purpose To Profits Sales Mastery Program empowering entrepreneurs like never before!"

Paule VOISARD
Business growth strategist
VISION-PV.com

"I believe that working with you was one of the best decisions I made in 2023! 

Working with Giselle through her Genius Brand Accelerator program transformed my vision of both my businesses. With their guidance, I revamped my brand messaging and supercharged my personal brand to be market-relevant. I knew I had to emphasize the NLP coaching I do as part of the unique beauty experience I offer midlife women, but the way we did it inspired me even more. When I started, I was stuck in fear. Thanks to Giselle's coaching, I'm now more driven to grow my business to new heights!

Marie-Josée trempe,CONFIDENCE COACH MJTREMPE.com

"As new service in the marketplace, it's not easy to position so people understand what you do...

Giselle helped us get clear on our 'Why' and create a marketing message that better communicated what we are passionately building as a business.

Centre Hygeniste Dentaire LaSalle

SUCCESS STORIES

Free download!

Skip These 5 Mistakes When Rebranding Your Business

It doesn't have to take you years to pivot and reposition when you're expert and have a vision. Skip these not-so-obvious mistakes!

SEND ME THIS PLS

Connect with your 'why' and know how to market it

Have a clear client-centric brand story that converts 

Be positioned as a leader with a unique, in-demand and scalable offer

Have a converting,  optimized website and social footprint 

Be a masterful marketer of your business with magnetic content

Have a strategy that builds awareness + buzz for your brand

By the end of
the program, you will...

BOOK A BRAND EXPANSION CALL

"I believe that working with you was one of the best decisions I made in 2023!" 

next review

Shift from unfulfilling work to living your purpose 

Ditch the expected salary for unlimited income

Switch from 'clients who pay the bills' to clients you adore

Give up 'playing small' and step into your greatness

If you want this to be the year you find your *courage* to:

get in touch

Transform your life

I dare you to live your genius!